The campaign
About the client
Vention's platform lets companies design, order, and assemble custom industrial equipment faster. But reaching the right decision-makers in manufacturing and automation was a grind.
The sales team was burning out managing high volumes with inconsistent results, and heavy reliance on costly PPC campaigns was producing high acquisition costs without fixing the underlying prospecting problem.
The objective
Replace paid-traffic dependence with a direct line to the manufacturing decision-makers whose problems the platform actually solves.
What we did
Lead with the pain, not the product
Messaging built around what target clients were living with: high manual assembly costs, long lead times, inflexible traditional manufacturing, inconsistent equipment quality.
Open real conversations
An automated, personalized outreach system used calibrated questions to start conversations that felt like diagnosis, not pitching.
Keep the team on the best accounts
Segmentation and prioritization kept the sales team focused on high-intent, best-fit accounts, with tracking to act fast.
The outcome
- $85K in additional revenue in one quarter
- A more efficient, scalable outreach process focused on high-value accounts
- Higher conversion rates with a consistent flow of qualified prospects
- Dramatically lower reliance on paid ads
When the message hits the pain, the pipeline follows.