The campaign
About the client
Crawford Thomas is a nationwide staffing and recruitment firm with a strong reputation but trouble scaling. They struggled to communicate their value to manufacturing clients, and their salespeople were burning out on inefficient processes.
They were also stuck in a spiral of expensive PPC campaigns with high acquisition costs and little to show for them.
The objective
Turn the firm's real strength, quality placements, into a systematic outbound motion aimed at the clients feeling the pain most.
What we did
Target the pain, not the title
Prospecting keyed on labor shortages in manufacturing, slow hiring cycles, and retention problems from poor job matches, not just job titles and industries.
Spark real conversations at scale
Systematic, personalized outreach using calibrated questions that invited a response instead of demanding a meeting.
Segment the flow
We helped the team prioritize and segment the resulting opportunities by urgency and potential, so the best conversations got the fastest attention.
The outcome
- 39 additional candidate placements in one quarter
- A streamlined outbound process that reduced sales team burnout
- Stronger client engagement, relationships, and repeat business
- Escaped the high cost-per-acquisition PPC cycle
When skepticism meets placements, it becomes repeat business.