The campaign
About the client
Elate Staffing serves the Industrial, Technical & Engineering, and Commercial sectors in the UK. Prospecting and outreach ran almost entirely by hand.
Qualification was inconsistent, response times were slow, and there was no scalable way to reach the HR and hiring managers who make the decisions.
The objective
Build a system that finds the right hiring decision-makers, reaches them at the right moment, and never lets a warm response go cold.
What we did
Identify the decision-makers
An automated system to identify HR managers, hiring managers, and decision-makers across their target sectors, verified across multiple data sources.
Trigger on live vacancies
Outreach fired when companies posted live vacancies, during optimal weekday hours, backed by full email authentication for deliverability.
Manage the pipeline like an operation
Response categorization and automated alerts cut follow-up times from days to hours.
The outcome
- 22 placements in 55 days, surpassing initial targets
- 50% increase in conversions over the previous manual process
- Response times cut from days to hours
- Scaled outreach without adding headcount
When targeting goes live, conversions double.