The campaign
About the client
Connect Group places top AI talent across industries. Demand for their candidates was real, but growth was capped by inconsistent pipeline, sales team burnout, and difficulty reaching the right prospects.
Too much time was going into chasing low-quality conversations, and outreach campaigns were underperforming against the quality of the service itself.
The objective
Rebuild the outbound motion around the hiring committees that actually buy: consistent pipeline, qualified conversations, and a sales team spending its energy on closing.
What we did
Map the hiring pain
We mapped what their target clients were actually struggling with: scarce AI candidates, long recruitment cycles, and uncertain candidate fit, then built the messaging around solving those specific problems.
Reach the decision-makers
An automated, personalized outreach system aimed squarely at decision-makers at AI-focused companies, with follow-ups that never dropped a warm thread.
Prioritize what matters
Account scoring and prioritization kept the team focused on the most promising conversations instead of the loudest ones.
The outcome
- $105K in additional revenue in one quarter from qualified AI talent placements
- A streamlined pipeline process with higher quality and quantity of prospects
- Reduced sales team burnout: the team closes, the system prospects
- Broke dependence on labor-intensive manual prospecting
When the right intro lands, a quarter of revenue follows.