Case StudyInvestment Banking / M&A

NOBLE Capital Markets

A FINRA-registered investment bank opened a signed sell-side mandate and more than ten owner conversations in the industrial segment. The hardest cold conversation in B2B, booked as a system, not a favor.

$2.6M EBITDA sell-side mandate signed
Thomas Hill
Thomas Hill
Senior Managing Director, NOBLE Capital Markets

Client

NOBLE Capital Markets

Category

Investment Banking / M&A

Result

$2.6M ยท EBITDA sell-side mandate signed

Their experience

Slack message from the NOBLE deal team: Noble signed up the client we sourced to sell the business
Live campaign dashboard: 556 sequences started, 5.76% reply rate, 15.63% positive reply rate, 5 opportunities

About the client

NOBLE Capital Markets is a FINRA-registered investment bank with a focus on middle-market transactions. The bank wanted consistent sell-side deal flow in the industrial segment: private business owners open to discussing a sale of the company they built.

That conversation does not respond to volume. Owners do not answer templated prospecting about the most consequential financial decision of their lives, and banker hours are too expensive to spend hunting for it.

The pipeline this produced tells you who it reaches: owners in their late 60s, weighing the sale of the firm they spent a lifetime building.

The objective

Put NOBLE's bankers in front of qualified business owners who were genuinely open to a transaction conversation, without the deal team spending a single hour prospecting.

What we did

Map the owner universe

We built the full universe of industrial businesses in range, then enriched every account with real numbers: firmographics, ownership signals, and comparable transactions.

Qualify before first touch

Every account was scored against the bank's mandate profile before anyone was contacted. Owners who did not fit never heard from us.

Outreach anchored to transaction comps

Multi-channel outreach spoke the owner's language: real market activity, real comparables, a concrete reason this conversation was worth having now.

Pipeline reviewed with the deal team

Every two weeks the pipeline sat in front of the bankers: what moved, what stalled, and what the market was saying back.

The outcome

  • Sell-side mandate signed with a $2.6M-EBITDA business
  • 10+ owner introductions delivered
  • $1M+ EBITDA deal in active pipeline
  • 3+ opportunities in active pipeline
  • 5+ long-term owner relationships opened for the bankers

If a system can open doors for M&A bankers, it can open doors for your largest deals.

Your market could be the next story here.

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